Most people don’t understand how powerful branding is until it’s explained to them. So… allow us to do so.
It’s usually answered with a question, like… “what do you think of when I say McDonalds”? “Golden arches” Or “Nike”? “a tick”. They’re recognised for their brand, and a brand that they have ‘done right’. We’re not saying that these mammoth companies have had success based on a good logo, but they have conveyed a message consistently over a number of years through their brand and the high quality service/product that they provide.
A brand isn’t just your logo, a brand is anything that a consumer recognises you for; brilliant customer service, amazing trainers or the funny social media adverts that you post. Branding is about creating a message and preaching it consistently.