Updating a football crest can be an extremely difficult and ‘touchy’ process. With fans holding the identity of the club that they love so close to their hearts, there can be widespread reluctance to any change. With some clubs famously updating their crests in recent years, we take a look into the do’s and don’ts when bringing change to the table.
Perhaps one of the most unpopular updates in recent times was released in January this year by Leeds United. After 6 months of research and consulting 10,000 people, they released their new badge which featured a player holding his fist over his chest/heart. The concept represented the fans at the heart of the club, but was met with an instant backlash and a barrage of negative feedback. In turn the club scrapped the proposed update, have gone back to the drawing board, and have promised to consult the fans with any new concepts.