Active Blues

Creating a positive impact for those that need it.

THE STORY

When Edge Hill University were starting a new project with Everton Football Club, they tasked us with developing the brand.

Active Blues works on tackling the physical and mental health issues associated with physical inactivity in men over the age of 35. They wanted a brand that related to their sister-organisation; Tackling The Blues, but also stood on it’s own.

HOW IT WENT

The brand mark needed to work with partners; Everton FC, Edge Hill University, other potential organisations and also independently.

Simplicity was key and messaging needed to appeal to their target audience.

The project has received support from Everton players & staff, past and present and continues to support men in the Liverpool area.

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