The PFSA is an international football association and had a recognised brand, but it was untidy and nothing pulled together with multiple logo variations fonts and elements being used throughout several platforms. They wanted a seamless update to their branding so that there was no obvious change, but at the same time making everything conform.
We noticed that the elements within the badge were untidy and didn’t scale well in a large format. We tidied everything up; with cleaner elements, taking distractions away and making sure text was the right way round!
The association is globally recognised as ‘PFSA’ so we wanted to give that prominence in the branding. A simple and bold typeface was chosen to give the branding another bow that can be used with or without the badge.
The PFSA have various sub-brands and a part of the branding process was making sure that everything worked together as well as on it’s own and still be instantly recognisable.
We have designed items for a wide range medias from course badges to printed posters to social media post templates.
We were also asked to help design and develop part of the website which included a management system for the fixtures and courses that the PFSA offer.
