A sleek, clean and high-end monogram was paired with a deep and rich colour palette to create a brand that would resonate with Matt’s target market.
The branding has been rolled out on both printed and digital media. Shortly after Matt launched his venture, the pandemic hit. He saw this as an opportunity to grow his audience and developed luxury dining at home meal kits with the successful Niche Patisserie which were a huge success (and tasted amazing!).