Guilsfield FC

Developing the brand of a Welsh football stalwart

THE STORY

Guilsfield Football Club have been ever present in the second tier of Welsh football. In recent years their development has seen improvements on and off the pitch, and to coincide with the club’s 60th anniversary it was decided that an improvement to the crest was needed.

DEVELOPMENT

The new crest needed to be adaptable and scalable depending on the environment it was used. A clean and modern take on the Welsh dragon was hand-drawn to create a new identity for the club.

The club used social media to consult their fans (and anyone else) with a vote on the new crest. The new design was met with hugely positive feedback and received the go-ahead to roll out for future use.

HOW IT WENT

We’ve gone on to work together to create everything from kits, custom shirt fonts, season tickets and full decks of social media graphics.

The rebrand has allowed the club to transition into a new generation of digital life for football seamlessly.

 

Photography – Edward Evans FFP

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